Level up | Daniela Seidner

level up

is the ultimate personalized workout experience

level up has its eyes set on changing people's perception of what it means to exercise

project Overview

The idea originated in my passion for sports. Engaging in sports activities has many health benefits, both physical and mental. I believe it is time to change the fitness world and help people enjoy exercising without fear or limits.

The problem

One of the biggest challenges with exercising, especially relating to gyms, is the lack of motivation to bring oneself to physically go to the gym. Also, keeping up with one's exercise regimen is challenging - inefficient workouts, physical challenge and boredom, these are just a few of the challenges people face.

The Solution

A unique workout experience, tailored to each trainee and set in a VR scenery (e.g. running on a Caribbean beach, reliving historical moments in sports etc.) which allows you to either do a standalone practice or workout together with people from all around the world, be it friends or otherwise.

target audience

The intended target audience is people between the ages of 25 to 40, technology enthusiasts belonging to middle and upper income classes, who are capable and willing to pay a premium price after being enticed by a better user experience.

competitive landscape

I conducted a survey of the competitive landscape during which I researched alternative solutions already available today:

Black Box VR

A gym designed for gamers.

Training consists of a VR game, relying on specialized equipment.

direct competition

Holmes Place

A well-known gym chain. Holmes Place's tagline is "one life, live it well". It targets middle/upper income individuals looking to improve & maintain their overall health.

indirect competition

Level Up is unique in its appeal to a wider audience of people, be it gamers, people who lack motivation to go to the gym and more.

Differentiation

user personas

iris levin

Age
Occupation
Status

Location

Law Student

Single

Hertzelia, Israel

BIO

Iris spends 4 days a week at the university, hours vary. In addition she goes to the gym 3 times a week for toning and body shaping. She has many friends from all around the world, many of which she met while traveling around the globe for a year.

"
I want to enjoy life everyday, when I go out with friends, at work and when I work out.

GOALS

Enjoy life
Work out more
Connect with far away friends

personality

confident

imaginative

outgoing

active

FRUSTRASION

Studying is hard and exhausting
Wants to see better results from working out
Her friends are busy and far away

Ron Cohen

Age
Occupation
Status

Location

R&D Manager

Married + 2

Tel Aviv, Israel

BIO

Ron wakes up at 7:00 everyday, gets everything ready and takes his kids to daycare. He leaves home at 10:00 to go the office and gets back late at night. This leaves him some time to work out before work. He loves playing computer games, VR games are his favorite.

"
I want to find time to fulfill myself.

GOALS

Find time to play computer games
Work out more seriously
Free up more time for himself

personality

intelligent

friendly

fearless

ambitious

FRUSTRASION

Taking care of the kids takes up a lot of his spare time
Low motivation to workout
Works many hours

the product

Initial sign up is done using a phone number. Following its validation, the final step is choosing a user name & password and providing one's email address.

Training program

How to create a training program in 3 simple steps:

1. General details

Gender, age and weight.

2. Preferences

Fitness level, duration, goal and number of sessions per week.

3. Results

The training program will be presented using icons, with minimal details. Each icon represents a type of workout. When selecting one, a list of matching VR games or scenes will appear.